The project involves a traditional study of logos in motion. I challenged to create three brand indents by inviting the 2D structure of a logo into a 2.5D, and 3D space with the creation of conceptual storyboards driven from the brand’s purpose.
Away
I tried to inject a desire of going traveling to the audience, showing like one who disappears right "away."
Airbnb
I wanted to advertise a warm mind of Airbnb's purpose to build an inclusive platform for all hosts and guests, using a heartbeat effect for delivering warmness.
Nike
I tried to express a vital sense of an athlete who is running down the track. I focused not on the athlete but the track like to give viewers a sense of a stadium filled with strong energy made by athletes, and Nike logo is made when the energy gathers.